5 Killer Tactics to Increase Your Website Traffic
We’ve all been there. We’ve hit publish on our latest blog or website and expected the comments and shares to start rolling in. But instead we get… nothing. It seems that no one has even seen our beautiful website and content, let alone read it.
I see this phenomenon happening all the time with companies website, and it’s not hard to see why. In most niches you’ll be competing with hundreds of other websites for the attention of the same few readers, and to stand out you’ll often need to produce something truly exceptional. Making great content can require serious time and money. There are many tactics out there that anyone can use to improve their readership.
Today I want to share with you five of the smartest tactics we have implemented that has helped our website traffic. None are hard to implement and all could have a significant effect on your traffic, links and shares. So let’s get started!
1. Yahoo! Answers
Yahoo! might be losing the search engine market share battle but they still dominate in the Question and Answers arena. People ask thousands of questions every day in almost every niche and industry you can imagine. A quick search for “Search Engine Optimization” shows over 1,300 questions that can be answered. The key to driving massive amounts of traffic from Yahoo! Answers is to give genuinely helpful answers. Instead of trying to create a blatant advertisement for your website work on becoming an authority in your industry.
2. Social Bookmarking
If you create content that people enjoy it can easily become popular or even go viral. The important thing is to put your website and content in front of people that are looking for it, right? Social bookmarking is a super easy way to do just that. Social bookmarking sites allow users to bookmark their favorite websites that other people can publicly view and vote up or down. If you bookmark useful content other people will find it, share it, and vote it up so others can enjoy it. Oh yeah, and it only takes about 30 seconds to bookmark your site.
3. Implement Metadata
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. I have seen more than 1000 restaurant websites and only very few have implemented the Metadata in their code. If you have a CMS site, the web team will have pre-populated this data for you:
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
4. Create a Company Blog to Increase SEO Traffic
SEO is king in organic search traffic. The more popular search terms within your niche that you include on your website, the more searches will organically lead to your site. But including too much text on the main pages of your site can do more harm than good, which makes it difficult for consumers to find the information they want. Instead of overwriting the copy on your homepage, about page and product pages, start a separate blog for additional SEO work. Use the blog to write about your restaurant. Try to do keyword research to find out which phrases are trending and include them in the blog posts. As long as your blog has a highly visible link back to the main page of the website, the blog will increase your visibility.
5. Share More Than Once
Companies aren’t sharing their blog content nearly as much as they should. Many of us have the mentality of “share once and forget”. We publish something on our blog page and distribute it across all our social media channels once. But what about all those people who missed that initial communication?
A much better solution is to share each blog post multiple times, depending on the platform, in a timely fashion. For example, you might tweet, Facebook share and Google+ you article as soon as you hit publish. Then a day later you might want to tweet it again. Perhaps the following week it’s time for another Google+ share, and so on.
Below is our google analytics screenshot for the month of June. You can see a major drop in traffic on the 2nd of June. This was due to server crash and 4 hours to restore it’s backend activities. We have moved our website to a new host and the team is working to double the traffic within 4 months.