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On-line
art and fashion boutique Aura B launches in the UAE
Aura b. (www.aura-b.com) is an online art and fashion boutique that launched
in the UAE in September 2009. The cyber-boutique hosts an impressive
combination of women�s and men�s fashion, accessories, childrenswear, art,
furniture, homeware, books, and crystals. The essence and concept behind Aura
b. is rooted in the principle that surrounding ourselves with beauty and
inspirational art and design, contributes to one�s wellbeing and aura. Aura b. is a cultural platform that showcases emerging designers, artists, and brands regionally and internationally. From Ines� flirty ballerina flats to Jean Karl�s captivating photographic prints, the brands are an eclectic and exciting mix from a variety of young designers, conveniently available at your fingertips and all under one roof. As the first online concept of its kind to launch in the Middle East, Aura b.�s product mix extends beyond fashion and accessories, and offers a unique blend of designer lifestyle must-haves, from pop-art furniture to tongue-in-cheek childrenswear, and inspiring books to healing crystals.
Aura B�s fashion is youthful and fun; a mix of edgy style from designers like Bow and LAK Design, to the more simplistic tailoring of Luisa Fredrica and femininity of Lana Dugmag. The designers are mostly based in the Gulf region, although there are a few from as far as Australia. The men�s and women�s collections range from daywear to evening.
Jewellery is a playful accessory that comes in a vast array of styles and colours at Aura B; from Nada G�s cute calligraphy, to Madame Reve�s statement vintage pieces and many more in between, there is a piece for every taste and every occasion in the boutique.
Great gifts for children are available at Aura B, including baskets for newborns, schoolbags which are custom embroidered with the children�s names on them, and even playful wall stickers for children�s bedrooms by Fun To See.
Furniture and art make up a large part of the boutique�s collections. Artists� styles range from pop-art and abstract, to realism and striking photography. Aura B also offers a selection of home accessories and furniture, from couches to picture frames, with styles ranging from classic to minimalism.
In addition, Aura B aims to stimulate their clients intellectually and spiritually, and does so by offering an interesting selection of books and crystals. For more information on this, visit the �Lifestyle� section of the website.
To shop online at Aura b is a hassle-free experience. The site is easy to navigate and with only a few clicks, your order is complete. Payments are made through Paypal, which is a secure online payment method, and delivery to customers in the UAE is free, as it is to international customers who spend over $250 in one purchase. But if a customer still has questions or doubts, Aura B�s customer care team can offer assistance at any time. In addition, the return policy is generous, with a 7 day try-and-return allowance.
Originally wanting to open a boutique that houses all lifestyle elements under one roof and that showcases emerging talent �the founder and creator of Aura B felt there was a gap in the market for an online boutique of this kind, and so her vision was achieved, albeit using a different medium.
Aura b. is currently collaborating with non-profit organization Takemyjunk.com to collect unwanted household and clothing items and deliver them to people in need. For more information visit
(www.aura-b.com).
Edited by aurab on 2010 January 06 at 3:55pm
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Topic: On-line art and fashion boutique Aura B
